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Discover Exciting Opportunities at WTM Africa 2026 in Cape Town
- ITC Hospitality Group
- Mar 27
- 4 min read
Cape Town is gearing up for an incredible event that promises to bring together travel professionals, industry leaders, and innovators from across Africa and beyond. From 13 to 15 April 2026, the World Travel Market (WTM) Africa will take place at the Cape Town International Convention Centre (CTICC), offering a unique platform to explore new partnerships, discover emerging trends, and elevate travel offerings. This year, the ITC Hospitality Group will be there in full force, with Director of Sales and Marketing, Charlene Van Zyl and Associate Director of Sales, Michael Collins ready to connect with you.
Whether you are a travel agent, tour operator, hotelier, or tourism stakeholder, WTM Africa 2026 is your moment to engage with key players shaping the future of travel in Africa. Here’s everything you need to know about the event, the opportunities it presents, and how to make the most of your visit.
What Makes WTM Africa a Must-Attend Event?
WTM Africa is one of the continent’s leading travel trade shows, attracting thousands of professionals from the tourism and hospitality sectors. It serves as a hub for networking, business development, and knowledge sharing. The event covers a wide range of travel segments including leisure, business tourism, adventure travel, and cultural experiences.
Key Highlights of WTM Africa 2026
Diverse Exhibitors: Over 500 exhibitors from more than 60 countries will showcase their products and services.
Industry Insights: Seminars and panel discussions will cover topics like sustainable tourism, digital transformation, and emerging travel trends.
Networking Opportunities: Meet decision-makers, buyers, and suppliers to build valuable connections.
Innovative Travel Solutions: Discover new technologies and services designed to enhance the travel experience.
This event is not just about business; it’s about shaping the future of travel in Africa and beyond.
Meet the ITC Hospitality Group Team at WTM Africa
The ITC Hospitality Group is excited to participate in WTM Africa 2026. Our Director of Sales and Marketing, Charlene Van Zyl, along with Associate Director of Sales, Michael Collins, will be available at Stand G01 in Hall 1. They are eager to discuss collaboration opportunities, share insights on Cape Town’s hospitality offerings, and explore ways to enhance your travel portfolio.
Why Connect with ITC Hospitality Group?
Expertise in Cape Town Stays: We specialize in creating exceptional accommodation experiences in Cape Town.
Tailored Travel Solutions: Our team works closely with partners to design packages that meet diverse traveler needs.
Exclusive Offers: Take advantage of special rates and packages, including those linked to WTM Africa participation.
If you want to elevate your travel offerings or explore new business opportunities, this is the perfect chance to connect.
How Close Is CTICC to One Thibault Hotel?
For those attending WTM Africa 2026, accommodation convenience is key. The One Thibault Hotel offers a special rate for event participants and is located just a short distance from the CTICC.
Distance and Travel Time
The One Thibault Hotel is approximately 450 m from the CTICC.
It takes about 2-5 minutes by car or a 7-minute walk.
This proximity allows easy access to the event while enjoying comfortable and stylish accommodations.
Choosing a nearby hotel like One Thibault Hotel means less time commuting and more time focusing on networking and business.
Use Code: WTM2026 when booking online at www.onethibault.com
Interesting Facts About WTM Africa
Understanding the significance of WTM Africa helps appreciate the value it brings to attendees.
Established in 2005: WTM Africa has grown steadily to become the continent’s premier travel trade show.
Over 10,000 Visitors: The event attracts a large crowd of travel professionals annually.
Focus on African Tourism: It highlights the diversity and potential of African destinations.
Sustainability Commitment: WTM Africa promotes responsible tourism practices to protect natural and cultural heritage.
Business Deals: The event facilitates millions of dollars in travel contracts and partnerships each year.
These facts show why WTM Africa is a key event for anyone involved in the travel industry.
Tips for Making the Most of WTM Africa 2026
To maximize your experience at WTM Africa, consider these practical tips:
Plan Your Schedule: Review the event program in advance and prioritize sessions and meetings.
Prepare Your Pitch: Have a clear idea of what you want to offer or seek from potential partners.
Bring Business Cards: Networking is easier when you can quickly share your contact details.
Explore the Venue: Visit different stands to discover new products and services.
Follow Up: After the event, reach out to contacts to build lasting relationships.
Being prepared will help you gain the most value from your time at the event.
Why Cape Town Is the Perfect Host City
Cape Town offers more than just a venue for WTM Africa. It is a vibrant city known for its stunning landscapes, rich culture, and world-class hospitality.
Accessibility: Cape Town International Airport connects the city to major global hubs.
Tourism Infrastructure: The city boasts a wide range of hotels, restaurants, and attractions.
Cultural Experiences: Visitors can explore historic sites, local markets, and diverse cuisines.
Natural Beauty: From Table Mountain to the beaches, Cape Town offers unforgettable scenery.
Hosting WTM Africa here highlights the city’s role as a gateway to African travel.
Connect with ITC Hospitality Group
If you are attending WTM Africa 2026, don’t miss the chance to meet Charlene Van Zyl and Michael Collins at Stand G01 in Hall 1. Whether you want to collaborate, explore new opportunities, or simply learn more about Cape Town’s hospitality offerings, they are ready to engage.
You can also reach out ahead of the event via email at salesdirector@inthecity.co.za to schedule a meeting.
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